The gems in today's newsletter:
🤎 Dealing with the end-of-the-year blues & comparison
👀 Unpopular Opinion: Your onboarding experience should bring new clients your way before you even start posting.
Hi Reader,
I decided to send this on the first because this time of year often stirs up a mix of emotions. Gratitude, reflection—and sometimes guilt—start creeping in. Social media becomes a highlight reel of accomplishments and milestones, making it easy to fall into the comparison trap.
This time last year, I felt it too.
I was going through one of the hardest seasons in my business - I’d invested over $5k into something that didn’t bring the results I hoped for, lost major clients, was constantly getting sick, and battling personal challenges.
It was hard not to focus on what wasn’t working, the goals I hadn’t met, and the gap between where I was and where I wanted to be.
Then, I gave myself a challenge: write down 20 things I was grateful for.
As I wrote, I started to see the bigger picture:
🤎 My business income had doubled, even though I was working less.
🤎 I’d made a huge business investment that, just a year earlier, felt out of reach.
🤎 Even in the hardest seasons, God always provided for me.
🤎 And there were so many other wins I hadn’t originally seen.
It made me realize something powerful: comparison can distort your view. Measuring your success against someone else’s journey—not your own—only makes you feel “behind,” even when you’re not.
Shifting your perspective and focus truly changes everything. So, as you scroll through social media this month, ask yourself:
✨Are you truly not doing well, or are you just not doing well in comparison to someone else?
✨ Is your year really a “failure,” or are you overlooking the wins because of someone else’s highlight reel?
This year, I challenge you to block out the noise. Close the social media tabs. Tune into your own journey. Because the only comparison that matters is the one between you and where you started.
Here’s to a month of gratitude, clarity, and perspective. You’ve achieved more than you think—take a moment to see it 🫶🏾🤎
This might be unpopular, but hear me out: your onboarding experience should bring new clients your way before you even start posting...
Now you’re probably thinking, But Nk, how?
Picture this: you walk into a luxury boutique. You’re greeted by name, offered a glass of champagne, and given undivided attention. Every detail is designed to make you feel special and confident about your purchase.
Now, compare that to walking into a big-box store. You grab a cart, navigate crowded aisles, and hope for decent service. Sure, you might leave with what you came for, but the experience and feeling? Night and day.
For your business, that “luxury experience” is all about your systems and client experience.
This is why one of our SMC Société members who invested in the ✨Ultimate Systems Bundle✨ was referred by a client for another social media management service before they’d even shared a single post. Why? Because their onboarding process made such a lasting impression that their client was eager to recommend them.
It’s the same with our SMC clients: many decide to renew their contracts within the first few weeks—not because of what we’re posting (yet), but because our systems and experience immediately instill trust and confidence.
This is what will set your service apart - make you unforgettable, keep clients coming back, and—most importantly— rave about you to others.
When you position your service as next-level with the right systems, templates, and structure, you not only set your client relationships up for success—you start effortlessly attracting new clients before you’ve even started posting.
Luxury isn’t just about what you sell—it’s about the experience you create. So I'll ask you this: Is your client experience positioning you to attract the clients you truly want?
