The gems in today's newsletter:
🧠 Embracing the worst case scenario - a life changing shift
🤎 The secret to attracting higher paying clients
💸 Steal out Black Friday promo 👀 - prices will never be this low!
Hi Reader,
Earlier in September during my birthday reflection, I came to a stark realization. There were personal areas of my life where I felt stuck and mentally exhausted. Yet, for the longest time, I felt unsure of how to start living the life I truly desired.
I convinced myself that it was because of other people and external circumstances. But after speaking to God, the truth hit me hard: the only thing holding me back was fear and I had allowed it to keep me crippled & paralyzed to take action.
“At the bottom of every one of your fears is simply the fear that you can’t handle whatever life may bring you” - Susan Jeffers
It wasn’t that I couldn’t do the things I wanted to do; I was scared I wouldn’t be able to manage the reactions or outcomes they might bring. This understanding led me to adopt a new mindset. A beautiful concept I call ✨Embracing the Worst-Case Scenario✨
Instead of avoiding fear & making excuses, I started asking myself, “What’s the worst that could happen?” Not from a negative place, but to prepare myself by exploring every “not-so-good” outcome.
Take a recent example: as I was preparing for my final NYSC clearance, I lost my ID card—something essential to sign out. The deadline was looming, and after tearing my room apart looking for it, panic crept in. But instead of spiraling, I asked myself: What’s the worst that could happen?
- Scenario 1: I’d go to the office, explain, and hope for a solution.
- Scenario 2: My service might be extended a few weeks if it couldn’t be resolved.
Neither was ideal, but I realized whatever happened I could handle both. I stayed calm, took action, and everything worked out in the end.
I apply this mindset to my business as well. If I invest thousands into a coaching program or investment and it doesn’t work out, that’s okay. If a business strategy fails, that’s okay too. It’s not the end of the world—we learn, move forward, and adjust.
Even with something like public speaking, you might worry about making a mistake, fumbling, or looking foolish. But even if you do, it’s not the end of the world—and you can handle it.
(And honestly, when’s the last time you remembered something embarrassing someone else did? You probably can’t remember, which should be the biggest reminder that nobody cares!)
Whether it’s a missed opportunity or a mistake, the lesson is clear:
✨ Freaking out and stressing doesn’t solve the problem any faster.
✨ No matter what happens, YOU can handle it, and everything will work out in the end.
“All you have to do to diminish your fear is to develop more trust in your ability to handle whatever comes your way! Tell yourself ‘whatever happens to me, given any situation, I can handle it!”
- Susan Jeffers (Feel The Fear And Do It Anyway by)
So, let me ask you: What kind of life would you be living if fear wasn’t holding you back? What area of your life have you allowed fear to hinder? I’d love to hear your thoughts—and I hope this perspective helps you take a bold step toward the life you desire ✨🤎
One of my clients was willing to move her content marketing (social media + emails) budget from $1.1k to $2-2.5k per month because of this one thing...
Last week, I was on a consultation call with a client and we were trying to pinpoint the gaps in her marketing. During the session, she shared how she felt like she wasn’t getting the full return on her investment—not in terms of money, but in time.
The reason? There was a lack of clear systems and structures. She had someone managing her content and social media, but still felt she was doing a lot of the heavy lifting. She didn’t feel like she could fully step away and focus her energy on other areas of her business without constant worry.
While discussing the solutions I asked her, “If you had a team that could handle all of this for you, provide the structure you desire, and not just deliver results, but give you the peace of mind that your content could run without you—how much would you be willing to invest to make that happen?”
She paused for a second and then shared her answer: She was willing to increase her budget from $1.1k to $2-2.5k per month to make it happen.
Now, I’m sharing this with you because it perfectly illustrates something I talk about all the time: your systems matter!
In her case, it wasn’t just about having someone to manage her content; it was about having a structure & system that would allow her to step away, free up her time, and most importantly, give her the peace of mind she was craving.
Because when it comes to attracting clients who pay you more and stress you less, they’re not just investing in your expertise. They’re investing in peace of mind. They want to know that the area of their business you’re handling can run smoothly without them. They don’t JUST want an expert—they want a partner who gives them the freedom to focus on what really matters.
And this is exactly why I’m excited to offer you a 💸BLACK FRIDAY SPECIAL💸. If you're struggling with endless client demands, knwowng the right strategies, or feeling burnt out these templates will help you:
💸 Attract clients who pay you more and stress you less.
😎 Juggle multiple clients with ease, without feeling like you’re drowning in work.
🤎 Enjoy your personal life outside your business.
For a limited time, from November 22-30, we're offering 20% off all SMC Societe Templates. These easy-to-customize templates are the strategies and systems that have helped me scale from being a freelancer to running an agency.—and I’m confident they can help you do the same.
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