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Hi Reader,

I was catching up with a friend the other day and she mentioned how although she doesn’t always hear from me she knows I am alive when she sees my emails.

In a similar instance, a stranger who turned into a client approached me after recognizing my face while I was on a walk. She mentioned how although she didn’t engage (& I didn’t notice her) she followed me religiously and even mentioned in detail my most recent story post.

Why am I sharing thisReader? Because when it comes to content translating to business success, it’s often the silent lurkers who aren’t liking or commenting that are your potential next clients.
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Talking from personal experience...

There’s this lady I've been following for the past few months and although she has 10k+ followers she’s been getting little engagement, yet she has 100% sold me on investing with her (& btw I’ve only commented once or twice on her page plus often forget to even like).
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Why because of her customer-centric content messaging that spoke to my current needs, desires, and aspirations + positioned her service as the solution.

So you see Reader, it's not that you have a like or follower problem. Your content simply isn’t communicating your messaging – what makes you unique + your offer promise & positioning you to speak to your dream clients.
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This means you’re either;

→ Promising the same offer as everyone else with no unique differentiator
→ Neglecting to share your brand’s stories, philosophy & core values
→ Or sharing a common & unaligned messaging that’s doesn’t truly speak to your ideal clients
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Stop following the trend of chasing likes & follows without getting to the root of what really matters...

Because whether or not you have high engagement the person who is interested in your service with buy from you IF only your content is speaking the right message🤎.

✨Right content messaging + positioning = content that cuts through the noise + attracts your aligned clients + supports you as you scale AKA Content Magic 🪄

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P.S. Ready for your content to translate to MORE business growth & support you as you scale? Claim one of my limited JULY Strategy Sessions. We will work together to refine your content messaging, position & strategy to attract MORE of your dream, aligned & high-ticket clients. (Reply or DM me on IG to claim your slot xx).

Today's personal development gem + musing is over on my Instagram. I spoke about how the hard seasons in life are truly the best & what life is currently teaching me. Check it out & let me know your thoughts - click here.​
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​If you enjoyed reading don't forget to share this with a friend & until next time xx! 🤎