I haven't been able to sleep [FIRST NAME GOES HERE]


Hi Reader,

I haven’t been able to sleep these past few nights because I knew I had to send you this email. The truth is, I’ve been wrestling with disappointment in myself for not keeping my promise to email you more consistently.

But I’ve realized something: staying stuck in that guilt will only paralyze me if I don’t take action. So here I am —breaking the silence, and excited to write to you!

Now, onto the BIG news…

I’m beyond thrilled to announce the birth of my beautiful baby girl! 🥹

She’s fierce, bougie, and here to change the game by bringing organized systems, streamlined processes, and a whole lot of structure to the chaos. ✨

OK, OK—she’s not exactly a baby (no sleepless nights here 😅), but she is the shiny new sister brand to SMC.

So, what is she all about? SMC Société, the solution you’ve been waiting for if:

  • You’re tired of feeling like you’re always on with your clients, responding at all hours, and burning out with no boundaries in place.
  • You’re struggling to build a team because every time you hire, it’s a mess of miscommunications and missed deadlines.
  • You’ve tried every project management tool, course, or training out there, but you’re still stuck—juggling too many clients and too many tasks, with no structure in place to handle it all.
  • You dream of having a business that runs without you, where you can take a real break and know things are being handled seamlessly.

She's perfect for marketing experts and online service providers (OSPs) ready to scale their business without losing their sanity. who:
❤️‍🔥 Are ready to evolve from solopreneur to CEO and scale with ease
❤️‍🔥 Want to attract premium clients who respect their boundaries and value their expertise
❤️‍🔥 Crave peace of mind with the right systems that allow them to grow without sacrificing their personal lives

Does this sound like you? If so, you’re going to love what’s coming next.

Join our exclusive waitlist and be the first to know when we launch and get early access to exclusive perks. Plus don’t forget to follow @smcsociete for all the behind-the-scenes action and more exciting updates! ✨


Random Musings From Esther’s Corner...

Lately, I’ve reached this deep sense of calm about life. There’s hustle, there’s the grind, but there’s also this understanding that everything has its time, and we can’t rush the process.

I’ve watched so many people put in years of effort, feeling like nothing was happening, only to have one opportunity change everything overnight. And it made me realize—sometimes the people who seem behind can leap ahead in an instant, and those ahead can just as easily fall behind if they forget to stay humble.

Maybe it’s time to rethink what success means—focus on the daily steps, the slow but steady growth, and becoming better than yesterday, instead of stressing because of things not working out as you desire.

Do your part, then let God and the universe handle the rest. You can’t force what’s not meant for you yet. But when it is your time, nothing can stop it.

Want to work with SMC? Our Services:
DFY SOCIAL MEDIA & CONTENT STRATEGY + MNGT. FOR SCALING FEMALE FOUNDERS
Book your discovery call | Inquire to work with us | Client case studies

Social Media Connoisseur LLC, Wyoming, USA
Unsubscribe · Preferences

Hi, I’m Esther Nkechi

Subscribe for actionable social media content + strategy social tips plus a personal development gem and musing.

Read more from Hi, I’m Esther Nkechi

Hi Reader,As we prepare to enter 2025, one thing I’ve learned (and relearned) is this: You must let go to create space for more. Over the past few weeks, I’ve had several conversations with friends who’ve made bold moves:✨ One let go of a toxic client and soon landed a higher-paying, international client.✨ Another left a job that felt safe but stagnant—and is now thriving in a role they’re excited about every day.✨ Someone else closed a chapter in their business to make space for a new...

Hi Reader,Two years ago, someone told me my content was mediocre. At the time, it stung—but looking back, that single comment turned out to be one of the best things that ever happened to me. Why? Because actively seeking feedback—even the kind that doesn’t feel great to hear at first—has been a game-changer for me. Every few quarters, I make it a point to ask for honest feedback, whether it’s about my content, business, or even personal growth. This habit has helped me uncover blind spots...

The gems in today's newsletter:🤎 Dealing with the end-of-the-year blues & comparison👀 Unpopular Opinion: Your onboarding experience should bring new clients your way before you even start posting. Hi Reader,I decided to send this on the first because this time of year often stirs up a mix of emotions. Gratitude, reflection—and sometimes guilt—start creeping in. Social media becomes a highlight reel of accomplishments and milestones, making it easy to fall into the comparison trap. This time...